Hey, I’m Aaron Packer — founder of Meat Pack Media.
This agency was born out of necessity, frustration, and a deep love for the family business.
I grew up in our small-town meat shop and grocery store — the kind of place where everyone knew your name and quality still mattered. But year after year, we were spending over $100,000 on traditional advertising, with no way to track what actually worked. It was one of our biggest expenses… and one of our biggest frustrations.
What bothered me most? Watching our local store lose ground to big-box retailers simply because they had figured out online marketing — and we hadn’t.
So in 2015, I decided to change that.
We started running digital ads for our grocery store, and everything shifted. We could track every dollar, build a loyal customer list, and bring shoppers back again and again. It was like flipping on a light in a pitch-dark room.
The results were so impactful that other markets took notice — and started reaching out.
That’s when I realized this wasn’t just about helping my family’s store. It was about helping every butcher, market, and small-town grocer take back control, win online, and grow in ways they never thought possible.
Since then, I’ve gone on to manage over $5 million in ad spend every year, working not only with hometown shops, but also national brands and artists in the country music industry. But no matter how big the campaign gets, I’ve never forgotten where I started — or who I’m here to serve.
Meat Pack Media exists to help the shops that still care about quality, service, and community — win in a digital world.